Language Schools

#1: Not adapting sales and marketing channels  Many companies (especially Western ones) believe they can enter new markets by following the same methods that brought them domestic success. 🔑 While brand consistency is important, different markets favor different sales and marketing approaches. For example, in countries where relationships have a higher cultural value, such as […]

Many language schools new to social media marketing doubt the power of Facebook Ads. The problem is that more than 1 in 4 marketers fail to even define the difference between paid search and paid social campaigns. Now, that’s a big number. But it’s really quite simple: paid search helps your target market find your business and paid social campaigns […]

Social media marketing is an indispensable part of language school marketing for every school. As the average customer lifecycle of a student in language schools is shorter than 6 months, schools always need fresh leads to keep their business running. Also, as the competition for students becomes more fierce each day, a good language school […]