{"id":1494,"date":"2020-01-04T02:55:51","date_gmt":"2020-01-04T02:55:51","guid":{"rendered":"https:\/\/register.edu.eu\/blog\/?p=1494"},"modified":"2020-01-17T16:22:48","modified_gmt":"2020-01-17T16:22:48","slug":"digital-marketing-trends-for-european-universities-and-schools-in-2020","status":"publish","type":"post","link":"https:\/\/register.edu.eu\/blog\/digital-marketing-trends-for-european-universities-and-schools-in-2020\/","title":{"rendered":"Top Digital Marketing Trends for European Universities and Schools in 2020"},"content":{"rendered":"<ul>\n<li>\n<h3><strong>Chatbots<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Chatbots will continue to be an important part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.<\/p>\n<p>Surveys show that:<\/p>\n<ul>\n<li>Chatbots will power\u00a0<a href=\"https:\/\/learn.g2.com\/artificial-intelligence-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">85% of customer service<\/a>\u00a0by 2020<\/li>\n<li>Top\u00a0<a href=\"https:\/\/learn.g2.com\/artificial-intelligence-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">benefits of chatbots<\/a>\u00a0are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)<\/li>\n<li><a href=\"https:\/\/botcore.ai\/wp-content\/uploads\/2018\/02\/Infographic-Chatbots-2018-01-2-2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">63% of respondents<\/a>\u00a0prefer messaging an online chatbot to communicate with a business or brand<\/li>\n<li><a href=\"https:\/\/botcore.ai\/wp-content\/uploads\/2018\/02\/Infographic-Chatbots-2018-01-2-2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">By 2022<\/a>, chatbots will help businesses save over $8 billion per annum<\/li>\n<li><a href=\"https:\/\/botcore.ai\/wp-content\/uploads\/2018\/02\/Infographic-Chatbots-2018-01-2-2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">80% of businesses<\/a>\u00a0want chatbots by 2020:<\/li>\n<\/ul>\n<p><img class=\"wp-image-26060 lazyloaded aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image5.jpg\" alt=\"image5\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image5.jpg\" data-was-processed=\"true\" \/><\/p>\n<p>Many customers prefer interacting with chatbots as they are responsive 24\/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers\u2019 expectations and automating repetitive tasks \u2013 which means that you can focus on more important work.<\/p>\n<p>Many brands already use chatbot technology, including rideshare brand Lyft. You can request a ride from\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/9-great-examples-of-how-brands-are-using-chatbots\/524138\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lyft via chat<\/a>\u00a0(Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver:<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-26091 lazyloaded alignnone\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/Lyfts-chatbot.png\" alt=\"Lyft's chatbot\" width=\"1180\" height=\"676\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/Lyfts-chatbot.png\" data-was-processed=\"true\" \/><\/p>\n<p>Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.<\/p>\n<p>Other\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/9-great-examples-of-how-brands-are-using-chatbots\/524138\/\" target=\"_blank\" rel=\"noopener noreferrer\">brands\u00a0<\/a><a href=\"https:\/\/www.socialmediatoday.com\/news\/9-great-examples-of-how-brands-are-using-chatbots\/524138\/\" target=\"_blank\" rel=\"noopener noreferrer\">that<\/a><a href=\"https:\/\/www.socialmediatoday.com\/news\/9-great-examples-of-how-brands-are-using-chatbots\/524138\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0are successfully using chatbot technology<\/a>\u00a0include Whole Foods Market, Fandango, Sephora, Staples,\u00a0<em>The Wall Street Journal<\/em>\u00a0and Pizza Hut.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Personalization<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>If you want to stand out in 2020, you need to personalize your marketing \u2013 and that means personalized content, products, emails and more.<\/p>\n<p>Consider these\u00a0<a href=\"https:\/\/instapage.com\/blog\/personalized-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">personalization stats<\/a>:<\/p>\n<ul>\n<li>63% of consumers are highly annoyed with generic advertising blasts<\/li>\n<li>80% say they are more likely to do business with a company if it offers personalized experiences<\/li>\n<li>90% claim they find personalization appealing<\/li>\n<\/ul>\n<p>Kevin George from\u00a0<a href=\"https:\/\/www.singlegrain.com\/email-marketing\/how-ai-helps-add-personalization-to-your-email-campaigns\/\">EmailMonks<\/a><em>\u00a0<\/em>asserts that\u00a0<em>\u201c<\/em>personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.\u201d<\/p>\n<p>When you want to study\u00a0examples of the power of personalization, it\u2019s hard to overlook\u00a0Netflix and Amazon, with their tailored recommended products or movie titles. Here are a few other\u00a0<a href=\"https:\/\/blog.globalwebindex.com\/marketing\/personalized-marketing-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">companies that are successfully using personalization<\/a>\u00a0today:<\/p>\n<ul>\n<li><strong>EasyJet<\/strong>\u00a0launched a data-driven email campaign that uses customers\u2019 travel history with the airline to build personalized stories, which then suggest where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.<\/li>\n<li><strong>Cadbury\u2019s<\/strong>\u00a0created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.<\/li>\n<li><strong>Starbucks<\/strong>\u00a0uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its\u00a0<a href=\"https:\/\/blog.smile.io\/loyalty-case-study-starbucks-rewards\" target=\"_blank\" rel=\"noopener noreferrer\">rewards system<\/a>\u00a0\u2013 which skyrocketed their revenue to $2.56 billion:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26092 lazyloaded\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/Starbucks-app.png\" alt=\"Starbucks app\" width=\"322\" height=\"577\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/Starbucks-app.png\" data-was-processed=\"true\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Video Marketing<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Video marketing is one of, if not\u00a0<em>the<\/em>, most important marketing trend today and likely for the next 5-10 years. These numbers show the\u00a0<a href=\"https:\/\/www.impactbnd.com\/blog\/video-marketing-in-2019-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">importance of incorporating video<\/a>\u00a0into your digital marketing strategy in 2020:<\/p>\n<ul>\n<li>70% of consumers say that they have shared a brand\u2019s video<\/li>\n<li>72% of businesses say that video has improved their conversion rate<\/li>\n<li>52% of consumers say that watching product videos makes them more confident in online purchase decisions<\/li>\n<li>65% of executives visit the marketer\u2019s website and 39% call a vendor after viewing a video<\/li>\n<\/ul>\n<p>Video is by far the most popular way customers want to\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener noreferrer\">learn about new products<\/a>:<\/p>\n<p><img class=\"wp-image-26081 aligncenter lazyloaded\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image9.png\" alt=\"image9\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image9.png\" data-was-processed=\"true\" \/><\/p>\n<p>And don\u2019t just think YouTube. There are plenty of ways to drive higher engagement with your\u00a0<a href=\"https:\/\/www.singlegrain.com\/video-marketing\/the-ultimate-guide-to-video-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">video marketing<\/a>, as you can make a video post or start a\u00a0<a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-use-facebook-live-and-instagram-live-to-grow-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">live broadcast on Facebook<\/a>, Instagram or LinkedIn.<\/p>\n<p>One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they\u2019re simply too difficult to read on small mobile screens. However, video can present the same information in a format that works perfectly regardless of the device.<\/p>\n<p>If your site includes video, it\u2019s\u00a0<em><a href=\"https:\/\/seotribunal.com\/blog\/stats-to-understand-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">5<\/a><a href=\"https:\/\/seotribunal.com\/blog\/stats-to-understand-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">0<\/a><a href=\"https:\/\/seotribunal.com\/blog\/stats-to-understand-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">X more likely<\/a><\/em>\u00a0(50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings.<\/p>\n<p>One of the best things about\u00a0video marketing is that it makes it easy to reformat your content. Imagine that you\u2019ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also:<\/p>\n<ul>\n<li>Get it transcribed so you have a text version of the video<\/li>\n<li>Publish the transcription on your blog under an embedded YouTube video for better rankings<\/li>\n<li>Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a\u00a0<a href=\"https:\/\/adespresso.com\/blog\/facebook-video-ads-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">much higher impression share<\/a>\u00a0and engagement than shared YouTube videos)<\/li>\n<li>Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images<\/li>\n<li>Rip the audio alone and use it as a podcast episode<\/li>\n<li>Use video thumbnails in your email marketing campaigns and the word \u201cvideo\u201d in subject lines to increase\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">open rates by 19%<\/a><\/li>\n<\/ul>\n<p>Here are some other video marketing trends that are gaining more and more traction:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-use-facebook-live-and-instagram-live-to-grow-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Live video<\/a><\/strong>\u00a0is particularly popular with a large number of businesses who use it for interviews, product demos and behind-the-scenes glimpses of the brand, such as life in the office, how products are made, company events, etc.<\/li>\n<li><strong><a href=\"https:\/\/www.impactbnd.com\/blog\/video-marketing-in-2019-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">1:1 video<\/a>\u00a0<\/strong>is when businesses or marketers create personalized video messages rather than make phone calls or send emails. With the decreasing cost of film equipment and increasingly high-quality smartphone cameras, this is easier than ever.<\/li>\n<li><strong>Video SEO.<\/strong>\u00a0YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important \u2013 like using text overlays and closed captions, in addition to your description, title and file names. Check out this guide to learn more about\u00a0<a href=\"https:\/\/www.singlegrain.com\/video-marketing\/youtube-video-marketing-guide-to-increase-prospects-in-your-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube SEO<\/a>.<\/li>\n<li><strong>360-degree video content.<\/strong>\u00a0This trend towards a more interactive experience is on the rise \u2013 just look for the circular symbol in the top left corner to start sliding the moving image left or right as it\u2019s playing, like this 360\u02da video from\u00a0<a href=\"https:\/\/mbryonic.com\/360-degree-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hong Kong Airlines<\/a>\u00a0(\u9999\u6e2f\u822a\u7a7a):<\/li>\n<\/ul>\n<div class=\"rll-youtube-player\" data-id=\"Rc26i8c2Ns8\" data-query=\"\">\n<div data-id=\"Rc26i8c2Ns8\" data-query=\"\"><img loading=\"lazy\" class=\"lazyloaded aligncenter\" src=\"https:\/\/i.ytimg.com\/vi\/Rc26i8c2Ns8\/hqdefault.jpg\" alt=\"\" width=\"480\" height=\"360\" data-lazy-src=\"https:\/\/i.ytimg.com\/vi\/Rc26i8c2Ns8\/hqdefault.jpg\" data-was-processed=\"true\" \/><\/div>\n<\/div>\n<div data-id=\"Rc26i8c2Ns8\" data-query=\"\"><\/div>\n<ul>\n<li data-id=\"Rc26i8c2Ns8\">\n<h3><strong>Social Messaging Apps<\/strong><\/h3>\n<\/li>\n<\/ul>\n<div data-id=\"Rc26i8c2Ns8\" data-query=\"\"><\/div>\n<div data-id=\"Rc26i8c2Ns8\" data-query=\"\">\n<p>If you think social messaging apps are just for sending emojis to your friends, take a look at these numbers:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">1.3 billion monthly users<\/a>\u00a0are active on Facebook Messenger:<\/li>\n<\/ul>\n<p><img class=\"wp-image-26033 aligncenter lazyloaded\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image16.png\" alt=\"image16\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image16.png\" data-was-processed=\"true\" \/><\/p>\n<ul>\n<li><a href=\"https:\/\/learn.g2crowd.com\/facebook-statistics#facebook-messenger-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">10 billion messages<\/a>\u00a0are sent between people and businesses on Facebook Messenger every month<\/li>\n<li>WhatsApp has\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">1.6 billion active users<\/a>\u00a0and\u00a0<a href=\"https:\/\/blog.whatsapp.com\/10000631\/Connecting-One-Billion-Users-Every-Day\" target=\"_blank\" rel=\"noopener noreferrer\">55 billion messages<\/a>\u00a0are sent via\u00a0<em>every day<\/em><\/li>\n<li>The top three social messaging apps \u2013\u00a0<a href=\"https:\/\/www.inc.com\/larry-kim\/the-top-7-messenger-apps-in-world.html\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp, Facebook Messenger and WeChat<\/a>\u00a0\u2013 have more combined users than Facebook or YouTube<\/li>\n<\/ul>\n<p>These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company\u2019s products and services where your potential customers are hanging out.<\/p>\n<p>Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it\u2019s a direct and easy way to interact with them. In\u00a0<a href=\"https:\/\/www.superoffice.com\/blog\/live-chat-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">fact<\/a>:<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.singlegrain.com%2Fdigital-marketing%2Fdigital-marketing-trends-2020%2F&amp;text=63%25%20of%20customers%20are%20more%20likely%20to%20return%20to%20a%20company%20website%20that%20has%20live%20chat.&amp;via=singlegrain&amp;related=singlegrain\" target=\"_blank\" rel=\"noopener noreferrer\">63% of customers are more likely to return to a company website that has live chat.<\/a><\/span><a class=\"bctt-ctt-btn\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.singlegrain.com%2Fdigital-marketing%2Fdigital-marketing-trends-2020%2F&amp;text=63%25%20of%20customers%20are%20more%20likely%20to%20return%20to%20a%20company%20website%20that%20has%20live%20chat.&amp;via=singlegrain&amp;related=singlegrain\" target=\"_blank\" rel=\"noopener noreferrer\">CLICK TO TWEET<\/a><\/span>Reasons for your brand to\u00a0<a href=\"https:\/\/blog.mailup.com\/2018\/10\/messaging-apps-marketing\/?pd=e7e449db45319\" target=\"_blank\" rel=\"noopener noreferrer\">use messaging apps<\/a>\u00a0include:<\/p>\n<ul>\n<li>Cultivate contact<\/li>\n<li>Deliver information<\/li>\n<li>Boost sales<\/li>\n<li>Involve people in events<\/li>\n<li>Regain potential customers<\/li>\n<li>Provide support and assistance<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Visual Search<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Visual search can take the user experience to a totally new level: People can upload an image to conduct a search and get more specific results.<\/p>\n<p><img class=\"wp-image-26036 aligncenter lazyloaded\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image11.png\" alt=\"image11\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image11.png\" data-was-processed=\"true\" \/><\/p>\n<p><strong>A) Pinterest Lens<\/strong><\/p>\n<p>Not surprisingly,\u00a0<a href=\"https:\/\/www.simplepinmedia.com\/use-pinterests-visual-search-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a>\u00a0has jumped on the visual search bandwagon. They came out with\u00a0<a href=\"https:\/\/about.pinterest.com\/en\/lens\" target=\"_blank\" rel=\"noopener noreferrer\">Lens<\/a>, a visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or view pinboards of related items.<\/p>\n<p>As Marketing Land puts it, it turns your\u00a0<a href=\"https:\/\/marketingland.com\/pinterests-lens-app-turns-phones-camera-search-bar-206115\" target=\"_blank\" rel=\"noopener noreferrer\">phone\u2019s camera into a search bar<\/a>:<img alt=\"\" \/><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26087 lazyloaded\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/Pinterest_LensGIF.gif\" alt=\"Pinterest_LensGIF\" width=\"500\" height=\"333\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/Pinterest_LensGIF.gif\" data-was-processed=\"true\" \/><\/p>\n<p>Since the launch of the beta version, Pinterest&#8217;s Lens now recognizes\u00a0<a href=\"https:\/\/venturebeat.com\/2019\/09\/17\/pinterests-lens-can-now-recognize-2-5-billion-home-and-fashion-objects\/\" target=\"_blank\" rel=\"noopener noreferrer\">2.5 billion home and fashion objects<\/a>, has inspired over 600 million searches on Pinterest\u2019s mobile apps and browser extensions, and has seen a 140% uptick from launch day.<\/p>\n<p>Pinterest has continued to update its functionality:<\/p>\n<ul>\n<li>They introduced\u00a0<a href=\"https:\/\/help.pinterest.com\/en\/article\/pincodes\" target=\"_blank\" rel=\"noopener noreferrer\">Pincodes<\/a>, a QR code-type technology that enables you to find inspiration while you&#8217;re out shopping or flipping through your favorite magazines.<\/li>\n<li>They launched\u00a0<a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/celebrating-one-year-of-pinterest-lens\" target=\"_blank\" rel=\"noopener noreferrer\">Lens Your Look<\/a>\u00a0to take the guesswork out of outfit planning.<\/li>\n<li>They partnered with brands like\u00a0<a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/celebrating-one-year-of-pinterest-lens\" target=\"_blank\" rel=\"noopener noreferrer\">Samsung<\/a>\u00a0to bring visual search to its latest smartphones and Target to allow customers to search their catalog using related products they see in the real world.<\/li>\n<li>They&#8217;ve fully automated\u00a0<a href=\"https:\/\/venturebeat.com\/2019\/02\/06\/pinterest-fully-automates-ecommerce-with-shop-the-look\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shop the Look<\/a>, a feature that helps users buy products from companies that work with Pinterest, so you can, for example, buy a pair of jeans you see in a picture.<\/li>\n<li>They launched a bunch of new tools to help merchants sell their products, including\u00a0<a href=\"https:\/\/venturebeat.com\/2019\/03\/04\/pinterest-expands-personalized-shopping-recommendations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Catalogs<\/a>, which lets anyone upload and convert their entire product catalog into shoppable Pins.<\/li>\n<\/ul>\n<p>Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are:<\/p>\n<ul>\n<li>Fashion<\/li>\n<li>Home decor<\/li>\n<li>Art<\/li>\n<li>Food<\/li>\n<li>Products<\/li>\n<li>Animals<\/li>\n<li>Outfits<\/li>\n<li>Beauty<\/li>\n<li>Vehicles<\/li>\n<li>Travel<\/li>\n<\/ul>\n<p><strong>B) Google Lens<\/strong><\/p>\n<p>And Pinterest is not the only one with visual search.\u00a0<a href=\"https:\/\/support.google.com\/photos\/answer\/7539151?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Lens<\/a>\u00a0is a visual search engine by Google, which recognizes objects and landmarks through a camera app. Here&#8217;s what you can do when you take a photo of the following items:<\/p>\n<ul>\n<li><strong>Apparel and home goods:<\/strong>\u00a0Find similar products and where to buy them.<\/li>\n<li><strong>Barcodes:<\/strong>\u00a0Use a barcode to find info about a product, like where to buy it.<\/li>\n<li><strong>Business card:<\/strong>\u00a0Save the phone number or address to a contact.<\/li>\n<li><strong>Book:<\/strong>\u00a0Get a summary and read reviews.<\/li>\n<li><strong>Event flyer or billboard:<\/strong>\u00a0Add the event to your calendar.<\/li>\n<li><strong>Landmark or building:<\/strong>\u00a0See historical facts, hours of operation, and more.<\/li>\n<li><strong>Painting in a museum:<\/strong>\u00a0Read about the artist and learn more.<\/li>\n<li><strong>Plant or animal:<\/strong>\u00a0Learn about species and breeds.<\/li>\n<\/ul>\n<p>As\u00a0<a href=\"https:\/\/www.cnet.com\/news\/google-lens-google-glass\/\" target=\"_blank\" rel=\"noopener noreferrer\">CNet<\/a>\u00a0says, \u201cGoogle Lens is turning into what Google Glass never was\u201d when it comes to real-time augmented reality.<\/p>\n<p><strong>C) CamFind<\/strong><\/p>\n<p><a href=\"https:\/\/camfindapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CamFind<\/a>\u00a0is another visual search mobile app which enables you to search for anything from your phone simply by snapping a picture.<\/p>\n<p>Instead of typing queries into a search engine, you can directly search via images to find similar images, price comparisons, local shopping results, etc. You can also take a picture of a movie poster and CamFind will show you movie information, trailers, showtimes and local theaters<\/p>\n<p>&nbsp;<\/p>\n<p><strong>D) Bing Visual Search<\/strong><\/p>\n<p>And with\u00a0<a href=\"https:\/\/www.singlegrain.com\/news\/bing-now-lets-search-object-within-image\/\">Bing Visual Search<\/a>, you can search for a specific element\u00a0<em>within\u00a0<\/em>an image without having to go through all the current hoops.<\/p>\n<p>For example, say you\u2019re looking for kitchen decoration inspiration and an image attracts your attention. You click on a thumbnail result to get to the \u201cDetail View.\u201d The overall d\u00e9cor is great, but you\u2019re particularly interested in that nice-looking chandelier. Wouldn\u2019t you love to know where you can get one just like it? With Bing Visual Search, now you can.<\/p>\n<p><img class=\"wp-image-26048 aligncenter lazyloaded\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image15.jpg\" alt=\"image15\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image15.jpg\" data-was-processed=\"true\" \/><\/p>\n<p>As per\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/why-visual-search-will-be-one-of-the-biggest-digital-marketing-trends-of-20\/545999\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Today<\/a>:<\/p>\n<ul>\n<li>62% of Millennials are more interested in visual search capabilities than any other new technology<\/li>\n<li>Images are returned for 19% of search queries on Google<\/li>\n<li>There are over 600 million visual searches on Pinterest each month<\/li>\n<\/ul>\n<p>Marketers can get the edge on competitors by jumping on the visual search trend in 2020 to draw customers and serve them the perfect product.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Social Media Stories<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>First,\u00a0<a href=\"https:\/\/support.snapchat.com\/en-US\/a\/view-stories\" target=\"_blank\" rel=\"noopener noreferrer\">Snapchat<\/a>\u00a0came out with the concept of \u201cMy Story,\u201d then\u00a0<a href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\u00a0and\u00a0<a href=\"https:\/\/blog.bufferapp.com\/facebook-stories\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0stories were introduced, and then YouTube unveiled their own story format:\u00a0<a href=\"https:\/\/techcrunch.com\/2017\/11\/29\/youtube-is-launching-its-own-take-stories-with-a-new-video-format-called-reels\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reels.<\/a><\/p>\n<p>To keep it all straight, here\u2019s a\u00a0<a href=\"https:\/\/sociallysorted.com.au\/social-media-stories-story-format\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media stories timeline<\/a>:<\/p>\n<p><img class=\"wp-image-26050 aligncenter lazyloaded\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image13.jpg\" alt=\"image13\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image13.jpg\" data-was-processed=\"true\" \/><\/p>\n<p>Since these types of stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).<\/p>\n<p>The\u00a0<a href=\"https:\/\/www.sendible.com\/insights\/social-media-stories\" target=\"_blank\" rel=\"noopener noreferrer\">benefits of using social media stories<\/a>\u00a0include:<\/p>\n<ul>\n<li>Increased brand awareness<\/li>\n<li>Constant engagement with followers<\/li>\n<li>Cost-effectiveness<\/li>\n<li>Increased traffic to your web page<\/li>\n<li>Opportunity to reach younger audiences<\/li>\n<\/ul>\n<p>Get inspired by some of these\u00a0<a href=\"https:\/\/www.sendible.com\/insights\/social-media-stories\" target=\"_blank\" rel=\"noopener noreferrer\">ways to use social media stories<\/a>:<\/p>\n<ul>\n<li>Use polls within Instagram Stories<\/li>\n<li>Add links to your social media\u00a0<em>Stories<\/em><\/li>\n<li>Take advantage of Snapchat geofilters<\/li>\n<li>Add location tags<\/li>\n<li>Add mentions for other brands and your fans<\/li>\n<li>Give live video a try when creating\u00a0<em>Stories<\/em><\/li>\n<li>Invite followers to explore more with clear call-to-actions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><strong>Content Marketing<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>In November 2019, Google rolled out some major updates to its search algorithm. The updates included the new\u00a0<a href=\"https:\/\/www.singlegrain.com\/google\/what-is-the-google-bert-search-algorithm-update\/\" target=\"_blank\" rel=\"noopener noreferrer\">BERT<\/a>\u00a0system, which is designed to aid Google in its efforts to understand the\u00a0<a href=\"https:\/\/www.singlegrain.com\/seo\/how-to-write-content-for-people-and-optimize-it-for-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">natural language that people use<\/a>\u00a0in their search queries.<\/p>\n<p>The advice from Google\u2019s\u00a0<a href=\"https:\/\/www.inc.com\/peter-roesler\/google-offers-advice-to-website-owners-affected-by-recent-november-2019-algorithm-update.html\" target=\"_blank\" rel=\"noopener noreferrer\">John Mueller<\/a>\u00a0is that \u201crather than chase the latest SEO trends, it\u2019s more important to ensure a site has fast speeds, useful links, and well-written content.\u201d<\/p>\n<p>In fact, content marketing is so important that\u00a0<a href=\"https:\/\/www.pointvisible.com\/blog\/content-marketing-statistics-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">88% of B2B content marketers\u00a0<\/a>agree that creating content makes their audience view their organization as a credible and trusted resource:<\/p>\n<p><img class=\"wp-image-26040 aligncenter lazyloaded\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image17.jpg\" alt=\"image17\" data-lazy-src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/12\/image17.jpg\" data-was-processed=\"true\" \/><\/p>\n<p>Stats from\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing Institute<\/a>:<\/p>\n<ul>\n<li>Content marketing costs 62% less than outbound marketing and generates 3x as many leads.<\/li>\n<li>Content marketing has lower up-front costs and deeper long-term benefits than paid search.<\/li>\n<li>615 million devices now use ad blockers, which means your ads are not being seen by as many people.<\/li>\n<li>Small businesses with blogs\u00a0generate\u00a0126% more leads\u00a0than those without blogs.<\/li>\n<li>Content marketing rakes in conversion rates 6x higher than other methods.<\/li>\n<\/ul>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.singlegrain.com%2Fdigital-marketing%2Fdigital-marketing-trends-2020%2F&amp;text=Even%20amid%20all%20the%20innovation%2C%20content%20marketing%20remains%20a%20reliable%2C%20powerful%20way%20to%20attract%20new%20customers%20to%20your%20site%20and%20build%20relationships%20with%20them%20in%20real%2C%20quantifiable%20ways%20that%20deliver%20long-term%20value%20for%20your%20business.&amp;via=singlegrain&amp;related=singlegrain\" target=\"_blank\" rel=\"noopener noreferrer\">Even amid all the innovation, content marketing remains a reliable, powerful way to attract new customers to your site and build relationships with them in real, quantifiable ways that deliver long-term value for your business.<\/a><\/span><a class=\"bctt-ctt-btn\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.singlegrain.com%2Fdigital-marketing%2Fdigital-marketing-trends-2020%2F&amp;text=Even%20amid%20all%20the%20innovation%2C%20content%20marketing%20remains%20a%20reliable%2C%20powerful%20way%20to%20attract%20new%20customers%20to%20your%20site%20and%20build%20relationships%20with%20them%20in%20real%2C%20quantifiable%20ways%20that%20deliver%20long-term%20value%20for%20your%20business.&amp;via=singlegrain&amp;related=singlegrain\" target=\"_blank\" rel=\"noopener noreferrer\">CLICK TO TWEET<\/a><\/span><\/p>\n<p>With Google continuing to value well-researched, regularly updated articles, many leading businesses will continue to invest heavily in content marketing throughout 2020.<\/p>\n<hr \/>\n<p>Don\u2019t forget to\u00a0<a href=\"https:\/\/register.edu.eu\/blog\/subscribe\/\">subscribe to our newsletter<\/a>\u00a0and follow us on social media for more marketing tips!<\/p>\n<p><strong><a href=\"https:\/\/www.facebook.com\/Registeredueu-2242350989177161\">Facebook<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/twitter.com\/registeredueu\">Twitter<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.linkedin.com\/company\/14825259\">Linkedin<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Chatbots Chatbots will continue to be an important part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Surveys show that: Chatbots will power\u00a085% of customer service\u00a0by 2020 Top\u00a0benefits of chatbots\u00a0are 24-hour service (64%), instant responses to inquiries (55%), and [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":3,"featured_media":1495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[98],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/posts\/1494"}],"collection":[{"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":2,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions"}],"predecessor-version":[{"id":1497,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions\/1497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/media\/1495"}],"wp:attachment":[{"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/categories?post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/tags?post=1494"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}