Many language schools new to social media marketing doubt the power of Facebook Ads.<\/p>\n
The problem is that more than\u00a01 in 4 marketers<\/u>\u00a0fail to even define the difference between\u00a0paid search<\/em>\u00a0and\u00a0paid social campaigns.<\/em><\/p>\n Now, that\u2019s a big number.<\/strong><\/p>\n But it\u2019s really quite simple: paid search helps your target market find your business and paid social campaigns help your business find potential customers.<\/p>\n And Facebook advertising does exactly\u00a0the latter.<\/em><\/p>\n It lets you reach out to targeted prospects and customers.<\/p>\n It helps you target specific user segments that are more likely to be interested in the products and services offered by your language school.<\/p>\n In the process,\u00a0you get more sales.\u00a0<\/strong>\ud83d\udcc8<\/p>\n With immense user data about their day-to-day activities, interests, hobbies and preferences, the level of targeting offered by Facebook rivals\u00a0no other platform.<\/em><\/p>\n For language schools, posting vocabulary or photos of students on Facebook just isn\u2019t enough – especially for ones just starting out.<\/p>\n Sure, you can throw money to try and drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.<\/p>\n One way to do just that is to create highly-optimized Facebook Ads targeted at the right audience. \ud83d\udc4b\ud83c\udffc<\/p>\n Optimized ads can help you spend your budget wisely and see a positive return on your investment.<\/p>\n If you want to launch Facebook Ads that work, there are\u00a0four crucial elements<\/strong>\u00a0you have to keep in mind:<\/p>\n 1. Make it visual\u00a0<\/strong>\ud83d\udc40<\/p>\n Visual content is not only treated more favorably by the Facebook algorithm, but it’s also more likely to be shared and remembered than written content.<\/p>\n No matter what type of ad you create, your image needs to be visually appealing.<\/p>\n 2. Make it relevant\u00a0<\/strong>\ud83d\udd17<\/p>\n Relevance is crucial for running successful Facebook ads.<\/p>\n When someone views or clicks on your ad, you are spending money.<\/p>\n And if you’re showing ads that aren’t relevant to your target audience, you’re wasting time and money and you probably won\u2019t see success with any kind of advertising.<\/p>\n In February 2015, Facebook introduced a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank with Google AdWords.<\/p>\n The more relevant your ad image, ad copy, and destination page is to your audience, the higher your score is – and the more favorably Facebook will handle your ads.<\/p>\n 3. Have a compelling value proposition\u00a0<\/strong>\ud83d\ude0d<\/p>\n A value proposition tells the prospect why they should click on your ad to learn more about your service.<\/p>\n How are your language programs different from any other?<\/em><\/p>\n Why should the prospect click on your ad to see your website?<\/em><\/p>\n Your value proposition needs to be believable.<\/p>\n Saying you offer the best Spanish classes in the world will not make people come to your website, but maybe offering 10% off will.<\/p>\n Or, perhaps having social proof will help — something like, “Join over 10,000 happy students and learn Spanish with us today. Book a class now and get 10% off with this coupon.”<\/p>\n 4. Have a clear call-to-action\u00a0<\/strong>\ud83d\udce9<\/p>\n An eye-catching and relevant ad is all well and good, but without a call-to-action (CTA), your prospect might not know what to do next.<\/p>\n Adding a CTA like \u201cBook now and save X%,\u201d or \u201cLimited spaces!\u201d adds a sense of urgency to your potential customer. Your CTA should encourage people to click on your ad now.<\/p>\n So, do Facebook Ads for language schools work?<\/em><\/p>\n Yes. Absolutely. Without a doubt.\u00a0<\/em><\/strong>\u00a0\ud83d\udc4d\ud83c\udffc<\/p>\n If your campaigns have been getting you mediocre results, then it\u2019s time to go back to the drawing board and reassess your advertising strategy.<\/p>\n From your objectives to who you\u2019re targeting to the approach you\u2019re using – you\u2019ll need to dig deeper into understanding your target customer\u2019s psychology.<\/p>\n But as a rule of thumb:\u00a0Keep. It. Simple. Stupid.\u00a0<\/em>\ud83d\ude0e<\/p>\n Be consistent in your messaging and make it easy for people to convert.<\/p>\n The longer the conversion process, the more likely people will drop off between Facebook and your landing page.<\/p>\n Last but not least, remember to\u00a0be creative.<\/em><\/strong><\/p>\n Boredom kills conversions.\u00a0And that\u2019s not the result you want.<\/em><\/p>\n Don\u2019t forget to\u00a0subscribe to our newsletter<\/a>\u00a0and follow us on social media for more marketing tips!<\/p>\n Facebook<\/a><\/strong> Many language schools new to social media marketing doubt the power of Facebook Ads. The problem is that more than\u00a01 in 4 marketers\u00a0fail to even define the difference between\u00a0paid search\u00a0and\u00a0paid social campaigns. Now, that\u2019s a big number. But it\u2019s really quite simple: paid search helps your target market find your business and paid social campaigns […]<\/p>\n","protected":false},"author":3,"featured_media":1479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[],"yst_prominent_words":[395,394,402,390,47,391,399,50,57,400,396,397,392,333,403,42,398,39,401,393],"_links":{"self":[{"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/posts\/1478"}],"collection":[{"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/comments?post=1478"}],"version-history":[{"count":2,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/posts\/1478\/revisions"}],"predecessor-version":[{"id":1481,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/posts\/1478\/revisions\/1481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/media\/1479"}],"wp:attachment":[{"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/media?parent=1478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/categories?post=1478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/tags?post=1478"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/register.edu.eu\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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